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2016 Houston Tourism Summit

Each year, Houston hosts a Tourism Summit to bring together the organizations involved in the hospitality community to learn from one another and from national experts in the field.

This year's summit will take place Wednesday September 7 at the George R. Brown Convention Center - 3rd Floor Grand Ballroom.

tourism summit logo


Agenda


7:30am – 8:15am          Sunrise Special: Improve Tourism Promotion Using
                                          Mobile Photography & Instagram *by invitation only - space is limited*

8:00am – 9:00am         Registration/Continental Breakfast

9:00am – 10:00am       Opening Remarks and General Session

10:00am - 11:00am      Strength in Numbers: The Power of Partnerships

11:00am – 11:15am       Refreshment Break and Exhibits

11:15am – 12:30pm       Morning Breakout Sessions:

  • Building Buzz with Travel Influencers
  • Harness Social Media to Build Visitation
  • Are You My Audience? Targeting Niche Markets

12:30pm – 2:00pm keynote speaker       Lunch and Keynote Speaker, Roger Dow, President and CEO of the U.S. Travel Association in Washington, D.C.

2:00 pm – 3:15pm         Afternoon Breakout Sessions:

  • Building Buzz with Travel Influencer
  • Harness Social Media to Build Visitation
  • What’s So Special About Special Events

3:15pm – 3:30pm           Refreshment Break and Exhibits

3:30pm – 4:30pm           Afternoon Breakout Sessions:

  • Research 101
  • Welcoming the World:Keys to Attracting International Tourists

4:30pm – 5:30pm           Optional Sunset Special: PR Roundtable

4:30pm – 6:00pm           Networking Reception and Raffle


Click Here to Register!

 

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