The Greater Houston Convention and Visitors Bureau (GHCVB) a division of HoustonFirst Corporation, is the primary sales and marketing arm of the city of Houston and Harris County.
The mission of the GHCVB is to improve the economy of Greater Houston by attracting conventions, tourists and film projects to the area through sales and marketing efforts.
Click here to view the 2014 GHCVB Annual Report.
The GHCVB is located at:
4 Houston Center
1331 Lamar Street, Suite 700
Houston, TX 77010
Toll Free: 800-4-HOUSTON (800-446-8786)
The role of the department is to book the greatest possible number of hotel room nights generated from tradeshows, conventions and meetings.
Sales tactics include direct sales and meeting planner education via advertising, industry events, tradeshows, direct mail, relationship marketing, networking, distribution of collateral and city orientation visits.
Works with meeting planners to provide a wide range of services once a meeting is booked.
Services include site visits to hotels and facilities, itinerary building, housing and room block consultation, distribution of collateral materials, creation of custom collateral and customized attendance-generating promotions.
Works as a liaison between the meeting planner and GHCVB members.
Promotes the Greater Houston area through advertising, public and media relations, sponsorship, special events, promotions, Web site and collateral development.
FINANCE AND ADMINISTRATION
Support mechanism for day-to-day business operations of the GHCVB.
Responsibilities include financial management, human resources, office management and technological resources.
95 percent of GHCVB’s budget is funded through public sources: the city and county; 5 percent is funded through membership dues and other miscellaneous sources.
HOUSTON FILM COMMISSION
Promotes Houston, Harris County and the Eastern Gulf Coast region of Texas as a destination for film production.
Coordinates all marketing, advertising and sales efforts. Provides professional location services to film, video and print industries.
Responsible for maintaining and retaining GHCVB members.
Plans ongoing member events such as monthly membership mixers, business-to-business networking events, seminars and member orientations.
VISITOR INFORMATION SERVICES
The function of the Visitor Information Services department is to increase visitor volume, increase the visitor's length of stay and resulting dollar expenditures for the Greater Houston Area and to encourage repeat visitations by providing guests relevant visitor information, retail merchandise and a quality visitor experience.
The Tourism Department is charged with the promotion of the Greater Houston area as desirable leisure destination with the goal of increasing travel to Houston by individuals and groups to generate increased business for area hotels, attractions, restaurants, etc. The department is also tasked with working with the Houston hospitality industry to assist them in their leisure promotional efforts and encourages the creation of new leisure product in the city.
Tourism works with domestic and international travel trade, including wholesale, retail and online agencies and tour operators in order to reach the traveling consumer. The Tourism team also participates in travel and consumer trade shows and organizes sales missions and familiarization trips to reach its key clients. This department also handles visits to Houston by international media to generate exposure for Houston in international markets.
Consisting of the President/CEO and his immediate staff, this department is responsible for overseeing the execution of the approved business plan, liaising with the Officers, Executive Committee and Board as well as day-to-day operations of the Greater Houston Convention and Visitors Bureau.
Reports directly to the GHCVB's board of directors.
Ensures the GHCVB upholds its core mission and meets its contractual obligations.
PARTNERSHIPS AND EVENT DEVELOPMENT
Leads in the generation of revenue and resources for HoustonFirst Corporation through corporate partnerships and grant acquisitions. Manages the development, growth and execution of innovative tradeshows, conferences and events to be held annually in Houston.
GENERAL AND OPERATIONS