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PDFAbout GHCVB
The Greater Houston Convention and Visitors Bureau (GHCVB) is the primary sales and marketing arm of the city of Houston and Harris County.
The mission of the GHCVB is to improve the economy of Greater Houston by attracting conventions, tourists and international government officials to the area through sales and marketing efforts.
Click here to view the 2010/2011 GHCVB Annual Report video.
The GHCVB is located at:
4 Houston Center
1331 Lamar Street, Suite 700
Houston, TX 77010
Toll Free: 800-4-HOUSTON
DEPARTMENTS
CONVENTION SALES The role of the department is to book the greatest possible number of hotel room nights generated from tradeshows, conventions and meetings. Sales tactics include direct sales and meeting planner education via advertising, industry events, tradeshows, direct mail, relationship marketing, networking, distribution of collateral and city orientation visits. Contact: | CONVENTION SERVICES Works with meeting planners to provide a wide range of services once a meeting is booked. Services include site visits to hotels and facilities, itinerary building, housing and room block consultation, distribution of collateral materials, creation of custom collateral and customized attendance-generating promotions. Works as a liaison between the meeting planner and GHCVB members. Contact: |
MARKETING/COMMUNICATIONS Promotes the Greater Houston area through advertising, public and media relations, sponsorship, special events, promotions, Web site and collateral development. Contacts: Lindsey Brown | FINANCE AND ADMINISTRATION Support mechanism for day-to-day business operations of the GHCVB. Responsibilities include financial management, human resources, office management and technological resources. 95 percent of GHCVB’s budget is funded through public sources: the city and county; 5 percent is funded through membership dues and other miscellaneous sources. Contact: |
HOUSTON FILM COMMISSION Promotes Houston, Harris County and the Eastern Gulf Coast region of Texas as a destination for film production. Coordinates all marketing, advertising and sales efforts. Provides professional location services to film, video and print industries. Contact: | MEMBERSHIP Responsible for maintaining and retaining GHCVB members. Plans ongoing member events such as monthly membership mixers, business-to-business networking events, seminars and member orientations. Contact: |
HOUSTON VISITORS CENTER Offices include the Visitors Center at City Hall, the satellite kiosk at Katy Mills Mall and the Bay Area Houston Visitors Center in Webster, Texas. Department includes the information phone bank, the GHCVB receptionist area and the promotional procurement department. Contacts: Veronica Nielsen | TRAVEL TRADE Charged with increasing travel to the Greater Houston area by individuals and tour groups, as well as increasing attendance to area hotels, attractions and restaurants. Directs solicitation to domestic and international travel trade, including wholesale and retail agencies, tour operators and direct consumer outreach. Participates in trade shows, sales missions, targeted sales calls and familiarization trips to generate leads or business prospects for GHCVB partners. Contact: |
ADMINISTRATION Consisting of the President/CEO and his immediate staff, this department is responsible for overseeing the execution of the approved business plan, liasing with the Officers, Executive Committee and Board as well as day-to-day operations of the Greater Houston Convention and Visitors Bureau. Reports directly to the GHCVB's board of directors. Ensures the GHCVB upholds its core mission and meets its contractual obligations. Contact: | |
4 Houston Center 1331 Lamar St., Suite 700 · phone: 713-437-5200 · Toll Free: 800-4-HOUSTON
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