The 50th Super Bowl is a milestone of astronomical value. For Space City, it means the dawn of a new countdown. There are now 365 days until Houston hosts its 3rd Super Bowl, with many large projects and events happening before kickoff.  

Hotel Boom

In the heart of Houston, the Convention District and other parts of Downtown Houston have transformed to accommodate major events like the upcoming NCAA Final Four along with hundreds of booked conferences and meetings following a record year for tourism efforts. By the time Super Bowl LI rolls around, Houston will have added 8 new hotels with nearly 3,000 rooms in addition to the over 5,000 rooms already available. These new hotel options, along with other properties in Houston, will give fans numerous options for their stay. 

Super Bowl El Centro

Super Bowl El Centro is where all of the pregame festivities will take place. The Convention District and the George R. Brown Convention Center (GRB) are currently being renovated to include restaurants, retail, and the Marriott Marquis hotel (complete with a Texas-shaped rooftop lazy river), all with the beautiful Houston skyline in view. This location will be key to the big game, hosting various media events and the Super Bowl fan experience. The fan festival will bring some of the biggest recording artists in the world together for a once-in-a-lifetime entertainment experience. With two surface lots being repurposed, the district will see an increase in parking as the new Partnership Tower will include a 1,900-car parking garage. 

Houston is Sports City

Construction isn’t the only thing happening before the 2017 Super Bowl. Houston is Sports City, USA in 2016 with many world-class events such as the NCAA Men’s Final Four, Advocare Texas Bowl, and 2016 Rio summer Olympics qualifying soccer finals. The competitive spirit will run high in Houston throughout 2016, and won’t slow down anytime soon. 

Over next 365 days, the downtown skyline will take new shape with new hotels, offices and over 3,000 new residential units. Houston holds true to its title of “culinary and cultural capital of the south” as new restaurants and trendy retail developments open daily. New renovations, designs and ideas are in preparation for not only the Houston of February 5, 2017, but the Houston of the future.