Frankie Ballard

August 17, 2017
House of Blues Houston
1204 Caroline St | Houston, TX 77002
Times: 7:00 PM
Area of Town: Downtown

This is an All Ages Event. 7PM Doors 8PM Show


When Frankie Ballard was growing up in Battle Creek, Michigan, his father played him one classic album over and over again: Marty Robbins' Gunfighter Ballads and Trail Songs, featuring Robbins' signature hit "El Paso." Now Ballard, a quick-draw guitarist and rough-hewn singer, has cut his own metaphorical gunfighter album, decamping from Nashville to a gritty El Paso studio to record the follow-up to his 2014 breakout Sunshine & Whiskey. 



For Ballard, who scored three consecutive Number One singles off Sunshine & Whiskey — "Helluva Life," the title track and "Young & Crazy" — it was imperative that he leave behind the safety of Nashville for the wilds of the Mexico border. Setting up shop at the famed Sonic Ranch, just south of El Paso in Tornillo, Texas, Ballard, producer Marshall Altman (Sunshine & Whiskey) and his band threw themselves headlong into the music, eating and sleeping at the studio. Their goal: make a bona fide album.


To keep that groove steady, Ballard went on the lam, leaving Nashville for a few days of bare-bones rehearsals at ground zero for rock & roll and soul, Muscle Shoals Sound Studio in Alabama. From there, he continued on to the Granada Theater in Dallas for another workshop session, before arriving at the Sonic Ranch, locked and loaded.


 

The change of scenery worked. Ballard has created an urgent, thriving record, a project that showcases Frankie the artist. It's the type of album his heroes like Bob Seger and the Rolling Stones made, a collection of 11 songs with a sonic through-line, driven along by swagger but also respect for the music. First single "It All Started With a Beer" is buoyed by equal parts nostalgia and hope.

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