HOUSTON (Dec. 1, 2014) - The Greater Houston Convention and Visitors Bureau has won the 2014 Silver Adrian Award for advertising excellence for its "My Houston" broadcast campaign by the Hospitality Sales & Marketing Association International (HSMAI). Winners will be recognized during the 58th annual Adrian Awards Gala at the New York Marriott Marquis on Feb. 23.
This year's contest garnered more than 1,200 international entries by senior industry and media experts, with entries judged by top executives throughout the industry.
The "My Houston" national ad campaign launched in 2008 to convey the image of Houston as a culinary and cultural capital. The GHCVB pulled together more than two dozen participants-from local tastemakers to A-list celebrities including Jim Parsons, ZZ Top, Lyle Lovett and Chandra Wilson, to share their favorite aspects of the city. Nothing was scripted and none of the celebrities were paid for their time, which resulted in an authentic hometown story that continues to resonate with visitors and locals alike.
This is the 33rd award for the marketing team and the 12th award for the My Houston campaign.
"We are honored to have our staff recognized for their work in marketing Houston to the world," says Sonia Garza-Monarchi, Chair of the GHCVB Board of Directors. "The My Houston campaign gives an authentic voice to our diverse city, but it's not something that came together overnight. It's the result of years of relationship building, of crafting the right voice and message that resonates with travelers. I want to thank the GHCVB marketing team for creating a campaign we can all be proud of."
"To be recognized with the HSMAI Adrian Awards is truly an honor, particularly because this is a competition that embraces every segment of the hospitality, travel and tourism industries on a global scale," says Dawn R. Ullrich, president and CEO of Houston First Corporation, the parent organization of the GHCVB. "For the My Houston campaign to stand out among the crowd is a testament to not only the unique story Houston has to tell but to the voices of the campaign that came together to share "their Houston" in an unscripted and compelling way."
To view the My Houston campaign, click here.