“One of the big selling points for our show is the George R. Brown itself and Discovery Green, just across the street. Our show is in March, and the weather is very nice. So when people go outside and have a chance to spend some time in a nice green area, it's another benefit. It's not a financial issue, but it's certainly one of exhibitor and attendee satisfaction."
– Hugh Easley, vice president of meetings and expositions for the National Association of College Stores
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