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2018 Tourism Incentive Program

Houston Tourism Incentive Program 2018

Houston First Corporation (HFC) and Visit Houston are proud to announce that we are once again investing funds for tourism-related marketing programs developed by local and regional organizations. The initiative has been rebranded as the “Tourism Incentive Program” (TIP) this year to more accurately reflect the nature of the program.This new program replaces the former “Tourism Marketing Matching Grants Program.” The TIP incentivizes partnerships, providing a dollar-for-dollar match in marketing funds.

The 2017 program awarded close to $275,000 to 14 recipients representing a variety of events, projects and programs.  These organizations worked collaboratively with other partners, including a hotel and a non-profit, to create tourism packages that are being marketed to potential visitors outside the region. Click here for the full list of 2017 winners and package descriptions.

This year, HFC is once again investing $275,000 to support the continued growth of this successful program.  Please click here for the complete 2018 Tip Guidelines.  As a reminder, all 2018 TIP applications must be submitted online using the TIP Portal:

2018 TIP Award Recipients will be Announced on Wednesday, January 24th!




MGP Winners 2017
The 2017 winners of the Matching Grant Program
January 5, 2017

Questions? Please email