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Marketing Matching Grant Program

mgp logo 2017

For the second year in a row Houston First Corporation (HFC) and Visit Houston awarded matching grants for tourism-related marketing programs developed by local and regional organizations through the Tourism Marketing Matching Grant Program (MGP).  This initiative is part of a larger effort launched in 2015 to increase leisure tourism in the area.  The 2016 MGP yielded over 3,000 room nights and an impact of more than $350,000 for Houston and the surrounding area.

The MGP incentivizes partnerships, providing a dollar-for-dollar match in marketing funds.  A total of $263,500 was awarded this year to 14 group submissions representing a variety of events, projects and programs.  These organizations worked collaboratively with other partners, including a hotel and a non-profit, to create tourism packages that will be marketed to potential visitors outside the region.  Click here for the full list of winners and package descriptions.

There were 32 applications for the 2017 Marketing Matching Grant Program, all reviewed by a working group comprised of staff and local industry professionals.  The 14 recipients were named at a breakfast awards presentation on January 5th at Houston’s Downtown Aquarium.

Stay tuned for updates and the announcement of the launch of the 2018 Matching Grant Program!

2017 Program Guidelines       


MGP Winners 2017
The 2017 winners of the Matching Grant Program
January 5, 2017

Questions? Please email