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Galleria Skyline Sunset
Galleria Skyline Sunset

Marketing Matching Grant Program

mgp logo 2017In September, 2015, Houston First Corporation (HFC) and Visit Houston successfully launched the inaugural Marketing Matching Grant Program to assist in uniting tourism organizations and their partners to create new, innovative marketing campaigns that would attract more leisure visitors to the greater Houston area, as well as the surrounding counties of southeast Texas.  Visit Houston awarded a total of $250,000 in funding to 14 diverse events, programs and projects.

Click here for a brief description of the 14 events and projects awarded grants in 2016

Attend Free Grant Writing Seminar

We are happy to announce the launch of our 2017 Marketing Matching Grant Program, and this year we will award $275,000 in marketing matching grants.   We invite you to attend one of two free grant writing seminars to learn more about the program and how you can create a stronger grant application for your leisure tourism packages.

Click here for more information and to register for a grant writing seminar.

To Apply for a 2017 Marketing Matching Grant

The application process begins with a Letter of Intent (LOI) that will be reviewed by HFC staff.  Once approved, you will be invited to submit a Grant Application.  Your LOI and Grant Application will be accepted online through our portal only, no hard copies, although you may review the Program Guidelines and both documents prior: 

Program Guidelines   |   Letter of Intent   |  Grant Application 

2017 Application Portal


Matching Grant Program - Check Photo
The 2016 winners of the Matching Grant Program
January 21,2016

Begin planning your 2017 events and partnerships now –
applications are due September 30th! Our Matching Grant Program recipients for 2017 will be announced at the awards event on Thursday, January 5th.



Questions? Please email