About Houston First
Houston First Corporation (HFC) is the official destination management/marketing organization for the city of Houston.
A local government corporation, Houston First also owns the Hilton Americas-Houston Hotel, manages the George R. Brown Convention Center as well as 10 city-owned properties, underground and surface parking for nearly 10,000 vehicles and developed the Avenida Houston entertainment and convention district.
HFC’s vision and efforts enrich the lives of Houstonians in a number of ways, beginning with promoting the region as a destination for tourism and convention business. The organization also works to attract film production to the area and operates theaters where world-class performances take center stage, all while managing outdoor spaces where festivals and other activities thrive.
DEPARTMENTS
SALES
The role of the department is to book the greatest possible number of hotel room nights generated from tradeshows, conventions and meetings.
Sales tactics include direct sales and meeting planner education via advertising, industry events, tradeshows, direct mail, relationship marketing, networking, distribution of collateral and city orientation visits.
Contact:
John Solis
Senior Vice President of Sales & Client Services
(713) 853-8926
Nathan Tollett
Vice President, Citywide Convention Sales
(713) 853-8977
Jason L. Purifoy
Director of Sales
(713) 853-8338
CLIENT SERVICES
Works with meeting planners to provide a wide range of services once a meeting is booked.
Services include site visits to hotels and facilities, itinerary building, housing and room block consultation, distribution of collateral materials, creation of custom collateral and customized attendance-generating promotions.
Works as a liaison between the meeting planner and Houston First Corporation vendors.
EVENT SERVICES
Contact:
Paul Casso
Vice President of Membership and Events Services
(713) 853-8275
MARKETING/COMMUNICATIONS
Promotes the Greater Houston area through advertising, public and media relations, sponsorship, special events, promotions, Web site and collateral development.
Contacts:
Holly Clapham-Rosenow
Chief Marketing Officer
(713) 853-8919
FINANCE AND ACCOUNTING
Support mechanism for day-to-day business operations. Responsibilities include financial management, office management and technological resources.
Contact:
Karen Williams
Sr. Vice President, Finance
(713) 853-8304
View Finance and Accounting Staff »
HOUSTON FILM COMMISSION
Promotes Houston, Harris County and the Eastern Gulf Coast region of Texas as a destination for film production. Coordinates all marketing, advertising and sales efforts. Provides professional location services to film, video and print industries.
Contact:
Alfred Cervantes
Vice President / Executive Director of the Film Commission
(713) 853-8957
VISITOR INFORMATION SERVICES
The function of Visitor Information Services is to provide detailed information to visitors to Houston about what to do and experience while visiting our city.
Contact:
Norma Ponce
Tourism Coordinator
(713) 853-8912
View Visitor Information Services Staff »
TOURISM
Tourism works with domestic and international travel trade, including wholesale, retail and online agencies and tour operators in order to reach the traveling consumer. The Tourism team also participates in travel and consumer trade shows and organizes sales missions and familiarization trips to reach its key clients. This department also handles visits to Houston by international media to generate exposure for Houston in international markets. Lastly, they manage the Visit Houston Marketplace.
Contact:
Jorge Franz
Senior Vice President, Tourism and Industry Relations
(713) 853-8306
CORPORATE STRATEGY
Leads in the generation of revenue and resources for Houston First Corporation through corporate partnerships and grant acquisitions. Manages the development, growth and execution of innovative tradeshows, conferences and events to be held annually in Houston.
Contact:
Aimée McCurtain
Senior Vice President, Corporate Strategy
(713) 853-8383
View Corporate Strategy Staff »
REVENUE MANAGEMENT & RESEARCH
The Revenue strategy and Research team supports all departments with data and analytics to help drive economic growth for our market.
Contact:
Demi Hoang
Sr. Director, Facility Revenue & Control
(713) 853-8104
View Revenue Management & Research Staff »
PEOPLE & CULTURE
The People & Culture Department is responsible for every step of the employee life cycle and connects all team members to the Houston First values that enrich their work life. This includes recruiting, onboarding, training, performance management, recognition programs, team member relations, benefits administration, internal communications, team member engagement and diversity, equity & inclusion initiatives.
Contact:
Tim Moyer
Vice President, People & Culture
(832) 370-3251
GENERAL AND OPERATIONS
Contact:
Elliot Franklin
Distribution Supervisor
(713) 853-8303
ASSET MANAGEMENT:
Houston First owns the Hilton Americas-Houston hotel.
It operates: George R. Brown Convention Center, Avenida Houston, Jones Hall for the Performing Arts (home to the Houston Symphony and Society for the Performing Arts), Wortham Theater Center (home to the Houston Ballet and Houston Grand Opera), Talento Bilingue de Houston, Miller Outdoor Theatre, Houston First Outdoors (which includes Jones Plaza and other smaller venues) and Theater District Parking.
Outdoor facilities managed by Houston First include: Jones Plaza, Ray C. Fish Plaza, the Bush Monument and Sesquicentennial Park properties next to Wortham Center, as well as Root Square next to Toyota Center.
14.7
acres of plazas and
other green space
11
buildings valued
in excess of $1 billion
254
contracts and
14 leases
2,650,000
square feet of building space
10,000
parking spaces
GOVERNANCE:
A 12-member Board of Directors sets policy for the corporation and approves its major initiatives and expenditures. The City of Houston maintains an oversight role through the City Council’s approval of board appointments and its annual budget. Two City Council members also sit on the Board of Directors, in ex-officio roles.
Featured Events
ATLAS by Jen Lewin
- Jan 19, 2025 - Feb 16, 2025
Cistern Illuminated
- Jan 19, 2025 - Jan 26, 2025
Gauguin in the World
- Jan 19, 2025 - Feb 16, 2025
Green Mountain Energy Ice at Discovery Green
- Jan 19, 2025 - Feb 2, 2025
Pixar Putt Returns to Discovery Green
- Jan 19, 2025 - Jan 20, 2025
Radiant Nature
- Jan 19, 2025 - Feb 23, 2025
Deals
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- Valid: Feb 1, 2024 - Jan 31, 2025
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