Road to 2026

Houston, the fourth-largest US city, is preparing to welcome thousands of visitors in June and July of 2026. Streets are getting ready, the stadium is set, businesses are ramping up, and the energy is building. On the road to the World Cup, full of excitement, inspiring news stories are written every day. Are you a soccer fan who wants to stay updated on everything happening in Houston related to the massive global event? Welcome to our blog, where we’re going to show you how Houston is transforming to receive the World Cup, what the atmosphere is already like, and why this city —where soccer isn’t just played but felt in every corner— is set to be one of the stars of soccer’s biggest celebration. Read, get inspired, and share!

Happening Now

FIFA World Cup 2026™ Last-Minute Sales Phase to start on Wednesday, 1 April

3 min read

The unprecedented global demand for FIFA World Cup™ tickets continues to highlight the extraordinary eagerness among fans to secure their place at the greatest show on earth this June and July. Following on from the Random Selection Draw period, additional tickets for the…

Happening Now

Official FIFA World Cup 2026™ Album Kicks Off with Lighter

3 min read

The Official FIFA World Cup 2026™ Album roll-out has just begun with the global release of Lighter by Jelly Roll and Carín León, produced by Cirkut, via Def Jam Recordings. Lighter marks the first chapter of a groundbreaking album created for the most inclusive…

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FIFA World Cup 2026™: 100 Days To Go

2 min read

On March 3, to mark 100 Days to Go, the official FIFA World Cup 2026 Tournament poster debuted, celebrating the true spirit, excitement, and unity of the global showpiece event. The poster features a collage-style composition with a player at its centre, reflecting…

Happening Now

FIFA Launches Its Exclusive Houston Merchandise for the World Cup 2026™

2 min read

Good news for all soccer fans! The FIFA World Cup 26™ Houston Host City Merchandise collection is now available at FIFAStore.com, directly via the Houston collection page. The merchandise includes t-shirts, hoodies, hats, water bottles, and accessories designed to reflect…

World Soccer 2026

Road to 2026: Houston on the Move

1 min read

Houston is preparing for an influx of visitors next year as the world’s biggest soccer showcase lands in Space City. As the city readies for global attention, three major projects—one centered on mobility, one on hospitality, and one on beautification—are coming…

World Soccer 2026

The Road to 2026: Houston Airports Kicks off Campaign at IAH This Labor Day

1 min read

IAH travelers first to see bold fútbol-themed signage connecting Houston to all tournament host cities. This Labor Day, passengers moving through George Bush Intercontinental Airport (IAH) will be among the first to view a new marketing campaign by Houston Airports. Dozens…