Unlock the Experience of a Lifetime!
The countdown to the FIFA World Cup 2026™ is entering its final stretch, and anticipation is mounting. Forty-eight nations. Three host countries — Canada, Mexico, and the United States. One hundred and four matches across 16 stadiums. And now, one key to a world of exclusive matchday content and opportunities: the FIFA Fan ID.
Ahead of the tournament, FIFA has launched the FIFA Fan ID — a free, physical card and fan memento available to every ticket holder attending this year’s FIFA World Cup™. Far more than a keepsake, the card unlocks a unique digital environment full of official tournament content, rewards, and activations. In addition, it enables fans to upload their own memories and create personalized merchandise of their matchday and tournament experience.
The FIFA Fan ID is a customizable physical card that fans can collect from fan information booths just after they enter any of the tournament’s 16 stadiums. Once in possession of the card, supporters can tap it to their smartphone to reveal a rich and ever-evolving digital experience built exclusively for the holder. FIFA President Gianni Infantino captured the spirit of the initiative, saying: “Your FIFA Fan ID is your door into an entire world of exclusive content, unforgettable experiences, and memories that are yours to keep and share. Wear your FIFA Fan ID with pride! Use it at every opportunity and make it your own. Enjoy every single second.”
From the moment they tap their card, fans will be able to access a range of unique features, items, and opportunities, including:
• augmented-reality video messages
• the exclusive ability to personalize official merchandise with their own content and curated official tournament images
• FIFA Rewards
• stadium information paired with insights to help them unlock the ultimate matchday experience and
• much more, with new content added regularly throughout the tournament.
Fans are encouraged to arrive at the stadium early and explore their FIFA Fan ID before the on-field action gets underway, as unique content and experiences exclusive to FIFA Fan ID holders will be offered throughout the competition. The matchday experience begins at least three hours before kick-off, with live entertainment, giveaways, and activations.
Each fan is encouraged to obtain a FIFA Fan ID at their first match. The card is theirs to keep, and they are encouraged to wear it with pride and tap in regularly – whether attending a match or not – to discover fresh content.
The FIFA World Cup 2026 is shaping up to be the most extraordinary edition of the competition yet. Over six million fans are set to take their place in the stands across the three host countries, with a further six billion people expected to engage globally. Fans wishing to secure match tickets are invited to visit FIFA.com/tickets. The FIFA Fan ID is free and available to all ticket holders for each of the 104 matches at the FIFA World Cup 2026. It is not a visa or match ticket and is not required for stadium entry. More information is available at FIFA.com.
Images: Courtesy of FIFA
