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Meineke Car Care Bowl of Texas a Moneymaker for Houston

A newly released study shows the 2011 Meineke Car Care Bowl of Texas, which pitted Texas A&M football against Northwestern University, generated roughly $17.5 million in direct spending and a total economic impact of $29.3 million for the city of Houston. Strategic Marketing Services worked with bowl game officials and the Greater Houston Convention Center and Visitors Bureau on the economic impact analysis. The group conducted 462 surveys at the game and in the Galleria during game weekend…

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Spring Brings Sports Milestones to H-Town

In some cities, people enjoy an occasional ballgame. In other cities, professional sports are woven into the fabric of the community. Houston is one of the latter cities. Whether it's tailgating for a Texans game or cheering on the Rockets courtside, Houstonians are some of the most avid sports fans around. Small wonder then that excitement is building this spring for two major events in local pro sports: the 50th anniversary of the Houston Astros and the debut of the Houston Dynamo's brand…

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