Houston Hotel Playbook

Houston will welcome visitors from all over the world this year, are you ready?

Maximize Visibility

In collaboration with the Houston World Cup Local Organizing Committee, Houston First has launched a dedicated microsite—VisitHouston.com/wc26—to highlight events and experiences taking place across the city during the 2026 FIFA Men’s World Cup in Houston.

This platform provides hotels with an opportunity to showcase on-property and nearby experiences for visiting fans, media, and guests, while supporting a cohesive, citywide welcome.

wc26 microsite

WC26 Microsite

WHY THIS MATTERS FOR HOTELS

Increased visibility to World Cup visitors, media, and global audiences.
A centralized, trusted resource to direct guests looking for things to do.
Alignment with Houston’s official World Cup communications and visitor strategy.

Submit Hotel Events

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Hotels are encouraged to submit qualifying events and guest-facing activations, including watch parties, cultural programming, dining experiences, and special events.

To submit an event:

Visit VisitHouston.com and navigate to the Events page
Select “Submit Your Event”
Choose all associated categories, including “World Cup 2026”
Events that align with World Cup match timing in Houston will automatically be routed to the official microsite at VisitHouston.com/wc26

hotel events

Hotel Deal Submissions

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Hotels are encouraged to list hotel deals with special rates and money-saving offers. Hotel deals will be listed on the Visit Houston website under Hotel Deals in Houston | Bed & Breakfast, Boutique Hotels & More, and linked from the World Cup in Houston microsite.

You can begin adding your Hotel Deals in two simple steps:

Fill Out Contact Form to get Extranet Access
*Norma Ponce (norma.ponce@houstonfirst.com) will contact you after you've completed the form to provide you your login credentials
Login to Extranet and 'Add Offer'
1. Extranet Login
2. Collateral
3. Special Offers
4. Add Offer

hotel deals

Stay Informed

Houston Insider Program

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We’re on a mission to engage Houston’s hospitality workforce (general managers, front desk representatives, attraction partners, bell service, valet attendants, etc.) and inform them about the amazing things taking place in their backyard! With more knowledge about your city, you’ll be able to better assist visitors staying in your hotel with the latest and greatest attractions, events, and experiences.

As a Houston Insider, you’ll enjoy:

Tickets to new openings, events, and attractions in Houston.
Exclusive Invitations to recurring Insider-only events.
City Tours that feature new and notable attractions and experiences.
Monthly Newsletters with updates on what’s happening in the city.
...and so much more!

Take our short training course and become a Houston ambassador who’s in the know!

Become a Houston Insider

Destination Insights

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Resources

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In 2026, Houston will take center stage as host to two of the world’s most celebrated sporting events — the World Baseball Classic and the FIFA Men's World Cup. These tournaments are more than games; they are global touchpoints that unite nations, celebrate diversity, and showcase cities to the world.

Houston First Corporation is proud to share promotional assets that invite the world take part in this once-in-a-lifetime celebration.

2026 Official Digital Assets | Brandfolder