The 2016 Houston Final Four festivities downtown and at NRG Park left an indelible mark on the city and its place as a leading U.S. travel destination. From record-breaking event attendance to millions of dollars spent locally, Houston's Final Four was a slam dunk. Let’s do the numbers:


The two-session Final Four attendance was the second-highest attendance in Men’s Final Four history. 


The championship game attendance was also the second-highest in championship game history. 


Estimated out-of-town basketball fans in Houston for the Final Four.


Credentials issued to members of the media for the 2016 Final Four.

$150 million

Estimated direct spending of Final Four fans in Houston.

17.8 million 

TV viewers that tuned in to Houston’s Final Four. 

9 million 

People engaged on Final Four Houston social media over the 3 days

2.9 million

Impressions generated by Visit Houston social media accounts


Fans that attended the three-day March Madness Music Festival at Discovery Green. It ranks as the second-most-attended Music Festival in Final Four history.


METRORail boardings over the Final Four weekend, 50 percent more than usual


Volunteers involved during Final Four week


Fans in attendance at the Tip-Off Tailgate parties outside NRG Park before each game.


Houstonians and out-of-town guests broke the Final Four 4 Miler fun run attendance record


Fans that attended the star-studded Final Four Fan Fest at the George R. Brown Convention Center.


Seconds left on the clock as Villanova's Kris Jenkins shot a game-winning three-pointer in the championship game.