Aerial view of Police Memorial in Downtown Houston
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Final Four by the Numbers

The 2016 Houston Final Four festivities downtown and at NRG Park left an indelible mark on the city and its place as a leading U.S. travel destination. From record-breaking event attendance to millions of dollars spent locally, Houston's Final Four was a slam dunk. Let’s do the numbers: 149,845 The two-session Final Four attendance was the second-highest attendance in Men’s Final Four history. 74,340 The championship game attendance was also the second-highest in championship game history…

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Final Four Fan-Favorite Bars

Whether you’re an alumni or just a die-hard fan, NRG Stadium isn’t the only place you can catch your team’s Final Four game(s). Check out these locations for official alumni watch parties and college bars to cheer on with other fans! Oklahoma University: Fuego’s Saloon – 817 Durham Dr. Cheer on your Sooner’s in this recently-opened location. Signature cocktails, more than two dozen craft beers, as well as premium bar food await you. Take a step outside on the patio to get some fresh air…

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Kendrick Lamar, Twenty One Pilots, and more added to March Madness Music Festival

March Madness reaches Houston not only with championship basketball but a fan fest and free music festival. The March Madness Music Festival recently announced a full line up of free concerts. Kendrick Lamar, Twenty One Pilots, Lukas Graham and Aloe Blacc were added to an already full roster of music superstars. The free festival takes place downtown at Discovery Green from April 1-3. For a list of ways to get around downtown or where to park see our Final Four parking/transit page (includes…

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